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In this video I will give you another intermission on a stock Spader factor.

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And still we have important.

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The returns data frame and the summary data frame with the more realistic market portfolio with the

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weights corresponding to the market capitalization.

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So here they m cap portfolio.

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And here we can see on the right hand side that the beta effect pretty much differs.

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We have a beta effect of one point for two for Amazon and only a beta factor of four point three six

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for Coca Cola.

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And by definition we have a better effect of one for the market portfolio.

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And we actually learned before that the beta affect us that the slope of the regression line between

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the returns of the market cap portfolio and the returns of the stock and also for this example here

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we can draw the regression line between the market portfolio and the Amazon stock and we take you the

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daily returns that we have and our returns data frame and on the x axis we have the market portfolio

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returns and on the y axis the Emmerson returns.

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So let's have a look again here.

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So that's where the regression line and the slope of the regression line is actually the Peter factor

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and in our example here the slope should be a one point for two and we can also check this again with

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the pie and the poly fed function.

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So let's have a look here and this is the case here.

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So the slope is one point for two.

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So from a practical perspective what does a slope of a one point four mean.

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And let's assume that the return of the market portfolio increases by 1 percentage point.

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So for example from 2 percent at the 1 day to 3 percent at a day then with a bead effect of one point

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four on average the return of these stock increases by one point four percentage points and the same

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holds true for negative returns.

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So if the market portfolio return decreases by 1 percentage point then the stock return on average decreases

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by one point 4 percentage points.

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In a way this stock overreacts to the market and is therefore called a cyclical stock because it is

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heavily driven by market cycles.

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So that's the Amazon stock.

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And in contrast we have here the Coca-Cola stock with a beta of far below 1 so point 3 6.

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And let's also plotted the regression line for the Coca-Cola stock.

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So again we have the market portfolio on the x axis here

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and the slope here is the Coca-Cola Spader factor and the intuition is that if the market portfolio

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return increases by 1 percentage point then the return of the Coca-Cola stock only increases by 0 point

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3 6 percentage points.

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So in a way the Coca-Cola stock under reacts to the market and is therefore called a non cyclical stock

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or defensive stock because it's less influenced by the overall market.

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And the question is now why are some stocks and industries cyclical and others defensive.

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And the answer is that the cyclical stocks that typically sell luxury products are very expensive products

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that are not essential for life slow examples could be car manufacturers or producers of luxury watches

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and during economic growth or upswings these businesses capture most of the increases in spending as

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consumers are more willing to spend their additional earnings on luxury items.

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And in contrast during economic recessions consumers reduce their spendings as they tighten their budgets

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and they spend their money on essential goods like food gas electricity and so on.

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So Amazon is a cyclical stock as people tend to order more smartphones than upswings.

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And once the economy weakens that they stop buying things on Amazon they actually do not really need

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for life.

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So Coca-Cola is a non cyclical stock as the demand for Coke remains pretty sticky and independent of

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the state of the economy are in simple words that people drink Coke no matter if they are unemployed

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or successful and the coke is actually an essential everyday product.

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All right.

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Let's move on and let's have an additional graphical intuition on it so we download price data for Amazon

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and Coca-Cola from 2000 and 8 to 2000 and 18 and we only select the closing prices

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and finally we read sample the prices to monthly frequency and we calculate uh monthly returns and finally

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monthly rolling mean returns with a window of twelve months and we actually uh plotted to for Amazon

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and for Coca-Cola and let's have a look here.

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So here we have Amazon.

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And here we have Coca-Cola

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and it's pretty easy to see here that the rolling return for Amazon is more volatile and it actually

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overreacts market cycles.

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And here for Coca-Cola we can see that the rolling returns the less amplify it so actually at another

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reacts the market now.

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The final question is what are the implications of these findings for an investor.

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So let's assume an investor predicts our fears some market turbulence in the near future then it might

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be a good idea to decrease market risk and that means that the investor should decrease the average

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beta effect of his portfolio by investing in defensive stocks.

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All right.

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And with this we are finished here and I hope to see also in the next video by.
